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How to Optimize Crawl Budget for Large Websites

August 22, 2025
Crawl BudgetEnterprise SEOTechnical SEO

Crawl Budget Fundamentals

Large websites often struggle to ensure search engines discover their most valuable pages. Crawl budget optimization keeps bots focused on revenue-driving content.

Assess Your Baseline

Analyze Log Files

Log files reveal whether bots are repeatedly hitting low-value URLs. Segment requests by bot type, status code, and directory to understand behavior.

Identify Waste

Common issues include infinite URL parameters, faceted navigation, and duplicated pagination. Prioritize fixes that stop bots from crawling unproductive paths.

Tactics to Reclaim Crawl Budget

  • Use robots.txt to exclude faceted combinations
  • Add canonical tags to consolidate duplicates
  • Serve clean XML sitemaps that highlight priority pages
  • Improve internal linking to orphaned content
  • Monitor and Iterate

    Set up recurring log exports and Search Console reports to validate improvements. Crawl budget work is ongoing as your site structure and content evolve.